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This site totalbodyphysio.co.nz has the following in the web site, "Tip of the Week Applying Ice for Injuries." Our analyzers noticed that the website also stated " Ice is an effective natural pain killer and anti-inflammatory." The Website also stated " Ice should be applied over the inflamed area in the acute or early stages of your problem. Whenever you experience swelling, redness, aching or throbbing pain it is generally considered best to apply ice during the first 24 48 hours of your injury. Place ice cubes in a plastic bag or use frozen peas etc. Tip of the Week Gardening Tips. Start with smaller projects and b." The website's header had Auckland Physiotherapist as the most important keyword. It was followed by Physio, Physiotherapy, and Physiotherapist which isn't as highly ranked as Auckland Physiotherapist. The next words the site used was Free Physio ACC Treatment. Auckland was also included but might not be seen by web crawlers.